Service · 04

Faster sites rank higher. And convert better.

Performance tuning for websites that need to be fast — and stay fast. Core Web Vitals, bundle audits, image pipelines, CDN strategy, and the everyday engineering rigor most sites quietly lack.

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What's included

Fast sites win. Slow sites lose.

/ 01

Core Web Vitals Tuning

LCP, INP, and CLS — the three metrics Google uses to rank pages on speed. I'll get you into the green and keep you there.

/ 02

Image Pipelines

Next-gen formats (AVIF, WebP), responsive srcsets, lazy loading, proper dimensions — images are usually the #1 performance win.

/ 03

Code & Bundle Audits

Find and kill the 400-kilobyte JavaScript nobody uses, the 17 unused fonts, and the third-party scripts from vendors you forgot about.

/ 04

CDN & Caching

Cloudflare, Bunny, or whichever CDN fits. Proper cache headers, edge delivery, and a server response so fast you'll wonder why you waited.

/ 05

Third-Party Script Tax

Every pixel, analytics beacon, and chat widget has a cost. I'll audit them, cut the dead weight, and load the survivors without blocking render.

/ 06

Ongoing Monitoring

Set up real-user monitoring so you see actual performance in actual browsers — not just whatever Lighthouse reports on a good day.

Why it matters

Every second costs you money.

Google has been public about this for years: page speed is a ranking factor, and Core Web Vitals are specifically part of their algorithm. But the bigger cost isn't rankings — it's the bounce rate. Every additional second of load time measurably increases the chance a visitor leaves before your page even renders.

For an e-commerce site doing six figures a month, a one-second improvement can quietly add five figures a year in revenue. For a lead-gen site, it's more leads for the exact same ad spend. The ROI on performance work is usually the clearest of any digital marketing investment.

How I approach it

  1. Measure real user performance — not just synthetic lab tests, but what your actual visitors experience on actual devices and networks
  2. Identify the bottlenecks — usually a combination of images, third-party scripts, and render-blocking resources
  3. Fix systematically — starting with the changes that deliver the biggest wins for the least engineering effort
  4. Verify the impact — with real data, not just "it feels faster"
  5. Monitor continuously — because a well-tuned site slowly degrades as new content and scripts get added

Typical engagement

A performance audit and tune-up is usually a 2-to-4-week engagement with concrete before/after numbers. For teams that want the site to stay fast, I offer ongoing monitoring as part of my retainer.

1sDelay cuts conversions ~7%
53%Abandon sites over 3s
<2sOur target load
Currently Booking · Q2 2026

Think your site might be slow?

It probably is. Free 30-minute consult — I'll run the numbers before we talk.

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