Faster sites rank higher. And convert better.
Performance tuning for websites that need to be fast — and stay fast. Core Web Vitals, bundle audits, image pipelines, CDN strategy, and the everyday engineering rigor most sites quietly lack.
Fast sites win. Slow sites lose.
Core Web Vitals Tuning
LCP, INP, and CLS — the three metrics Google uses to rank pages on speed. I'll get you into the green and keep you there.
Image Pipelines
Next-gen formats (AVIF, WebP), responsive srcsets, lazy loading, proper dimensions — images are usually the #1 performance win.
Code & Bundle Audits
Find and kill the 400-kilobyte JavaScript nobody uses, the 17 unused fonts, and the third-party scripts from vendors you forgot about.
CDN & Caching
Cloudflare, Bunny, or whichever CDN fits. Proper cache headers, edge delivery, and a server response so fast you'll wonder why you waited.
Third-Party Script Tax
Every pixel, analytics beacon, and chat widget has a cost. I'll audit them, cut the dead weight, and load the survivors without blocking render.
Ongoing Monitoring
Set up real-user monitoring so you see actual performance in actual browsers — not just whatever Lighthouse reports on a good day.
Every second costs you money.
Google has been public about this for years: page speed is a ranking factor, and Core Web Vitals are specifically part of their algorithm. But the bigger cost isn't rankings — it's the bounce rate. Every additional second of load time measurably increases the chance a visitor leaves before your page even renders.
For an e-commerce site doing six figures a month, a one-second improvement can quietly add five figures a year in revenue. For a lead-gen site, it's more leads for the exact same ad spend. The ROI on performance work is usually the clearest of any digital marketing investment.
How I approach it
- Measure real user performance — not just synthetic lab tests, but what your actual visitors experience on actual devices and networks
- Identify the bottlenecks — usually a combination of images, third-party scripts, and render-blocking resources
- Fix systematically — starting with the changes that deliver the biggest wins for the least engineering effort
- Verify the impact — with real data, not just "it feels faster"
- Monitor continuously — because a well-tuned site slowly degrades as new content and scripts get added
Typical engagement
A performance audit and tune-up is usually a 2-to-4-week engagement with concrete before/after numbers. For teams that want the site to stay fast, I offer ongoing monitoring as part of my retainer.
Think your site might be slow?
It probably is. Start with a free teardown. I will run the numbers before we talk.