Every engagement follows the same five-phase arc: discovery, strategy, build, launch, grow. The scope changes. The rigor doesn't.
Start the conversationWhether we're building a new site, rescuing an existing one, or running an SEO engagement, the arc is the same: understand the business, research the landscape, make a plan, execute carefully, measure the impact, and refine. The details change. The rigor doesn't.
We start with a call. I want to know what your business actually does, who your ideal customer is, what's working, and what's genuinely frustrating you about your current setup. Then I dig in — technical audit of your site, competitor analysis, keyword landscape, and anything else relevant to the work.
Deliverable: A written audit and clear recommendation. You keep this whether or not we work together.
Before anything gets designed, we agree on what the site is trying to accomplish. Every page gets a purpose, a target query, and a conversion goal. No pages for pages' sake — every URL earns its place on the sitemap.
Deliverable: Sitemap, keyword map, content outline, and a design direction document.
Design and development happen in tandem. You review real pages in a staging environment, not static mockups — so you see how things actually look, feel, and scroll. Feedback is iterative and rolling. No big reveal, no dramatic reworks at the 11th hour.
Deliverable: A staging site you can review, click through, and share with your team.
Launch day is the boring part — when I've done my job right. Redirects mapped, schema in place, sitemap submitted, Search Console and analytics verified, SSL and DNS sanity-checked. The new site goes live and Google immediately understands it.
Deliverable: A live, indexed, analytics-tracking site — plus a short training session so you know how to run it.
Optional, but strongly recommended. A new site is a starting line, not a finish line. Monthly retainers cover ongoing SEO, performance monitoring, content additions, A/B improvements, and the steady stream of small refinements that compound into serious rankings over the long haul.
Deliverable: Monthly progress reports in plain English, plus the work itself.
Every good project starts with one 30-minute conversation. Let's have it.
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