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// The Journal

Notes from the workbench.

Practical guides on web design, local SEO, and website performance for Atlanta small businesses. No fluff, no filler — just what moves the needle.

Web PerformanceMay 1, 20267 min read

Why Slow Websites Lose Customers (And What To Do About It)

Your website has about three seconds to convince someone to stay. If it takes longer than that to load, most visitors are already gone — and they're on your competitor's site. Here's what slow is actually costing you, an

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Web StrategyMay 1, 20266 min read

Wix, Squarespace, or a Real Developer? The Honest Answer for Atlanta Small Businesses

Website builders are tempting — cheap, fast, no code required. But for most businesses trying to grow, there are trade-offs nobody in the builder's marketing department will tell you about.

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Conversion & UXMay 1, 20265 min read

5 Website Mistakes That Are Silently Costing You Leads

Most small business websites aren't broken. They load, they display, they have the right pages. But they're quietly leaking leads at every step — not because of one big flaw, but because of five small ones that compound.

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Local SEOMay 1, 20268 min read

How Atlanta Small Businesses Can Show Up on Google (A Practical Local SEO Guide)

There's a version of your business that shows up at the top of Google when someone in Atlanta searches for exactly what you do. That version gets the call. Here's how to become that version.

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Web DesignMay 1, 20266 min read

What Every Small Business Website Actually Needs in 2026

Forget the feature lists and trendy add-ons. Here's what your small business website actually needs to do its job — and what you can safely skip entirely.

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Web DesignMay 1, 20265 min read

Your Homepage Has 5 Seconds. Here's How to Use Them.

Visitors decide whether to stay or leave your website in under five seconds. Here's exactly what they're looking for during that scan — and how to make sure your homepage delivers it.

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// Currently booking · Q3 2026

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