Home services
Roofers, plumbers, HVAC companies, electricians, remodelers, landscapers, and other trades where one missed call can be expensive.
Free website teardown
Find where your website is leaking calls.
I’ll review your site for the speed, mobile, SEO, clarity, and trust issues that keep local customers from calling.
What it is
A practical audit, not SEO theater.
I am not grading your site against a fake checklist so I can sell you a giant package. I am looking for the specific friction that costs local businesses calls: slow pages, buried CTAs, weak service pages, missing proof, and local search signals Google cannot understand.
Who this is for
Built for local service businesses that need the phone to ring.
Atlanta-area operators
Businesses around Atlanta, Cumming, and Forsyth County that already do good work but have a site that undersells it.
Not ready for a rebuild
If you want the first leaks found before committing to a new website, this is the sane place to start.
Proof examples
See the teardown thinking in practice.
These are speculative examples, not client case studies. They show how I look for call leaks in common local-service funnels.
Roofing teardown example
Storm intent, insurance trust signals, roof repair pages, mobile call path, and local SEO signals.
View roofing examplePlumbing teardown example
Emergency intent, wet-basement mobile behavior, service-page clarity, tap-to-call redundancy, and local proof.
View plumbing exampleYour site next
Send your URL and I’ll look for the first leaks before anyone talks about rebuilding the whole thing.
Get a free call-leak teardownScorecard
The five areas I check first.
Speed
How fast the site feels on mobile and whether Core Web Vitals are likely hurting you.
Mobile call path
Whether a visitor can call or request an estimate without hunting.
Local SEO
How well the site supports service-area searches and Google Business Profile visibility.
Trust signals
Reviews, photos, proof, service area, and credibility where they matter.
Page clarity
Whether a real customer can tell what you do, where you work, and what to do next in under ten seconds.
Next move
You get the first fixes I would make, in plain English.
Request
Send the site. I’ll find the leaks.
For now, this starts with email because simple beats clever. Send the basics and I’ll reply with the first things I would check.
What to include
- Your name
- Business name
- Website URL
- What you want more of: calls, form leads, rankings, speed, or clarity
- Anything that prompted the request
No admin access needed for the first pass. I can review the public site, search results, and basic performance signals.
FAQ
Reasonable questions before you send the site.
Is it really free?
Yes. If I see something worth fixing, I’ll tell you. If I do not, I’ll tell you that too.
Do I need a new website?
Maybe. Maybe not. Some sites need a rebuild. Some just need better calls-to-action, faster loading, and cleaner service pages.
Do you need admin access?
No. I can do the first pass from the public site, search results, and basic performance checks.
Start with evidence, not a sales call.
Send the URL. I’ll show you what I would fix first.
Get a free call-leak teardown